Skip to content
heronproductions

heronproductions

Exquisite Education

  • Travel
    • Holiday
    • Destinations
    • Backpacking
  • Entertainment
    • celebrity news
    • Choir Robes & church robes
  • Google my Business
    • Better Business Bureau
    • Business Casual
    • Health & Fitness
    • Car & Automotive
  • Technology
    • Medical Technology
    • Information Technology
    • Communication Technology
    • Military Technology
  • Education
    • School
    • University
    • Department of Education
  • Sports
    • Soccer
    • Boxing
    • BasketBall
  • Toggle search form
  • Training Section Clarifies Rules For Expanded New Method
    Training Section Clarifies Rules For Expanded New Method Department of Education
  • University Place announces holiday activities beginning this week through Christmas | News, Sports, Jobs
    University Place announces holiday activities beginning this week through Christmas | News, Sports, Jobs Sports
  • Isaac Chamberlain Aims To Impress Against Dilan Prasovic
    Isaac Chamberlain Aims To Impress Against Dilan Prasovic Boxing
  • Terence Crawford refuses to split his icy experience-off with Shawn Porter at weigh-in for WBO welterweight title clash | Boxing Information
    Terence Crawford refuses to split his icy experience-off with Shawn Porter at weigh-in for WBO welterweight title clash | Boxing Information Boxing
  • College Closures Mount as Omicron Spreads, Employees Shortages Swell | Training Information
    College Closures Mount as Omicron Spreads, Employees Shortages Swell | Training Information School
  • Cozy Management Games Remind Us How to Care
    Cozy Management Games Remind Us How to Care Entertainment
  • Investigators in Gabby Petito case search her fiance’s family home
    Investigators in Gabby Petito case search her fiance’s family home Google my Business
  • Badou Jack Pumped To Fight For Initial Time in Dubai
    Badou Jack Pumped To Fight For Initial Time in Dubai Boxing
Learn To Master Video For Google Business Profiles

Learn To Master Video For Google Business Profiles

Posted on March 29, 2022March 29, 2022 By Rufina Lynn

Watching and sharing videos just might be the world’s favorite pastime. In fact, it’s a daily event for countless people of all ages.

A video that goes viral can acquire millions of views by sharing through a wide variety of social media platforms, ranging from TikTok and Reels to YouTube and Twitter.

But did you know that you can add a video to your Google Business Profile?

Businesses of all sizes face an incredible amount of competition. Small businesses, in particular, are constantly being challenged to find new and creative ways to grab the attention of fickle consumers.

Finding a cost-effective way to reach an audience and build interest in products and services can be the difference between success and failure.

One of the best ways to accomplish this is to seize on the public thirst for short videos.

It’s easier than ever, now that Google allows business owners to post video promotions on their business page.

Advertisement

Continue Reading Below

Here’s what you need to know about using video in Google Business Profiles (formerly known as Google My Business) to build your brand and help your company stand out and thrive among a sea of competitors.

5 Great Reasons To Use Videos On Your Google Business Profile

There are a variety of reasons why you might want to make use of the video marketing feature.

1. Stand Out From The Crowd

When looking for a product or service online, it can be difficult to distinguish one brand from another.

Buyers often make their choice based on factors such as user reviews and/or a company website.

Adding video is an excellent way to demonstrate to prospective buyers how you differ from your competition.

2. Inform Your Prospects

The purpose of a marketing video doesn’t have to be to sell your product. Video gives you an opportunity to educate your audience and explain to them why they should choose your product over competitors, as well.

Advertisement

Continue Reading Below

If your product or service is not fully understood, then providing answers to frequently asked questions can help to create trust and eventually convert that relationship into sales.

3. Demonstrate Your Product Or Service Features

People are bound to be more comfortable with a product or service after seeing it in use.

A photo is great but has its limitations. Video provides users a more detailed introduction to a product, making it easier to understand the size, scope, and functionality.

4. The Potency Of Virality

We live in an era of information overload, where people do not have the time or patience to research extensively for a product or service.

An image is easy to skip over. A video, on the other hand, has the ability to grab attention and hold it for the time required to deliver your message.

Viral videos can absolutely solidify your business in the public eye. GBP limits videos to 30 seconds or less, so you have a small window in which to create a powerful message or funny video that makes people want to share it on their social media.

The advantage for small businesses is that, unlike with commercial video, there is no expectation of a large budget promotion. Most viral videos are recorded on a cell phone rather than a professional kit. What is important is your creativity and content.

5. You Can Toot Your Own Horn

Renowned business consultant Ken Blanchard once said, “If you don’t toot your own horn, someone else will use it as a spittoon.”

Using video is a great way to show off your achievements, whether showcasing a product or highlighting awards or nominations your company has received. This is a great way to build trust in your brand.

Demonstrating unique ways to use your product is another way to draw in people who perhaps didn’t know they needed it.

Suggesting product “hacks” can entice a whole new audience to give your product a shot. Video is highly effective in doing this, considering consumers’ ever-diminishing attention span.

How To Add A Video To Your Google Business Profile

Adding a video to your GBP profile is an easy process that takes little time or ability to perform.

Advertisement

Continue Reading Below

First, you need to have a Google Business profile. If you don’t have one, you can claim it now in Search or set one up.

As of November 2021, here are some easy instructions on how to upload your videos to your profile.

1. Log into your Google Business Profile account and go to the Photos section on the left-hand menu.

Screenshot from Google Business Profile, November 2021

In the top menu, click on Video and select Post videos.

Google My Business Overview Logo CoverScreenshot from Google Business Profile, November 2021

Drag and drop the video you’d like to upload or upload from your computer.

Drag videos here for Google My BusinessScreenshot from Google Business Profile, November 2021

Wait for the full video to upload, then confirm the video upload is complete.

Advertisement

Continue Reading Below

That’s it!

If you have any issues, make sure the video you are trying to upload complies with the current Google video guidelines.

Google Business Profile Video Guidelines: Size, Duration & Resolution

Like most social media platforms, Google Business Profiles have some guidelines that must be followed:

  • Inappropriate Content is not allowed, whether that be copyrighted material, hateful or bigoted videos, nudity, or other content which can be deemed offensive.
  • Recent and Real Content is required, which means that the footage in your video must be legitimate and show your business and now stock footage or irrelevant information. The content needs to be current and not outdated.
  • Clear Images are a requirement. Minimal filtering effects may be allowed, but anything that results in misleading or unclear content due to image obscuring is unacceptable. The purpose is to show your real company or product and it needs to be presented in a straightforward way without subterfuge.
  • Video footage content is a necessity. That means the video must be actual footage showing your product and/or business, not a clip of photos or drawings or anything similar. Also, keep text to a minimal and relevant, taking up a tenth of the frame or less.
  • Submissions up to 30 seconds long are supported and no more than 100 megs in size at 720p or higher quality. This is great for teasers and short informational videos but is not intended for lengthy advertisements.
  • Approval may take up to 24 hours as your video will be reviewed to ensure that it meets the appropriate qualifications outlined in the guidelines.

Try These Google Business Profile Videos

What you decide to include in your video is up to you and what type of product or services that you are offering.

If you find yourself stumped, here are some popular ways that these profile videos are used:

  • Demonstrate how a product works.
  • Provide a tour of the company.
  • Show how key decisions are made for your business.
  • Unveil a new mascot.
  • Interview employees or customers about what they like about your business or product.
  • Allow your customers to see behind-the-scenes footage such as how much fun your team has on the job.
  • Reveal how your product is made.
  • Create a memorable clip that will draw interest in your service.

Advertisement

Continue Reading Below

How To Make A Google My Business Video

There’s very little needed to create a good video. In fact, Google has its own Video maker, for the technologically challenged.

Come up with a creative concept, find some people to feature in the video (if applicable), and record.

You aren’t limited to the Google tool; you could create any type of video in an MP4 format. This could be as simple as using your iPhone or any other recording device and transferring it to your computer.

To add music, overlays, or motion effects to visual sceneries, you can use a variety of video editing software.

Video editing can be tricky but apps you can easily download on your laptop or PC, such as iMovie or Movie Maker, make the job easier. You’ll find editing tools inside YouTube Studio, as well.

If you’re having trouble coming up with the perfect concept, have a brainstorming session with your employees and executives or even invite customer ideas and concepts.

Advertisement

Continue Reading Below

Professional service providers can also help you come up with great ideas and provide consultation to guide the project from concept to reality.

Ideas For Leveling Up Your Google Business Profile Videos

Here are a few ideas to help start the creative juices flowing!

  • Create a great jingle or music to go along with your video.
  • Show how you are following current trends in safety and business.
  • Introduce your customer base to your business and products with a preliminary video to start the process.
  • Answer frequently asked questions.
  • Design “How-to” videos that show fun ways to use your product.
  • Make a “challenge” video related to your product so everyone can get involved.
  • Provide customer testimonials.
  • Show your team working hard and introduce some members.
  • Add humor to make your product memorable.
  • Thank you, videos, to clients and organizations.

Ready To Get Started?

Research shows that a video can give you a competitive edge and get your brand noticed.

If you have creative people on your team, give them a chance to make something memorable. It just might spread like wildfire across the internet.

Take advantage of this opportunity to create a bond between your company and your clientele by sharing what makes you and your products or services so special.

And remember – as you gain experience, you’ll learn more and better ways to appeal to your audience. Continue to adapt and evolve until each video becomes more successful than the last!

Advertisement

Continue Reading Below

More resources:


Featured image: Shutterstock/panuwat phimpha

Google my Business Tags:Business, Google, Learn, master, Profiles, Video

Post navigation

Previous Post: Tyson Fury ‘isn’t ruling everything out’ in hunt for subsequent opponent as ‘he calls the shots’, states coaching lover David Nyika | Boxing Information
Next Post: National Geographic reveals its top destinations for 2022

Related Posts

  • The Thanking Time Phone calls for Providing Google My Enterprise Tips
    The Thanking Time Phone calls for Providing Google My Enterprise Tips Google my Business
  • Area research specialists weigh in on ‘death’ of Google My Business enterprise
    Area research specialists weigh in on ‘death’ of Google My Business enterprise Google my Business
  • How to Declare a Google Organization Profile
    How to Declare a Google Organization Profile Google my Business
  • Exact Web site positioning Media, Inc. Shows on Google’s Newest Google My Enterprise Announcement
    Exact Web site positioning Media, Inc. Shows on Google’s Newest Google My Enterprise Announcement Google my Business
  • Google Is Changing Its My Enterprise Companies And Webpage To Superior Account For Both of those Big And Small Corporations / Electronic Facts Earth
    Google Is Changing Its My Enterprise Companies And Webpage To Superior Account For Both of those Big And Small Corporations / Electronic Facts Earth Google my Business
  • Portion 230 and Google My Small business
    Portion 230 and Google My Small business Google my Business

Recent Posts

  • Pandemic-related delays force retailers to tweak holiday messages
  • The Best Cybersecurity Strategy: Comprehensive Asset Management
  • Holiday Promos Start Way Earlier Amid High Hopes and Headwinds
  • 14-year-old girl, security guard shot outside high school in Bronzeville. ‘What happened? Where are my kids?’
  • Helena nonprofits seeing a mix of success and struggle for virtual fundraising in 2021

Archives

  • June 2022
  • May 2022
  • April 2022
  • March 2022

Categories

  • Backpacking
  • BasketBall
  • Better Business Bureau
  • Boxing
  • Business Casual
  • Car & Automotive
  • celebrity news
  • Choir Robes & church robes
  • Communication Technology
  • Department of Education
  • Destinations
  • Education
  • Entertainment
  • Google my Business
  • Health & Fitness
  • Holiday
  • Information Technology
  • Medical Technology
  • Military Technology
  • School
  • Soccer
  • Sports
  • Technology
  • Travel
  • University

| VISIT NOW

Health Equity
  • ‘Critical race theory’ roils a Tennessee school district
    ‘Critical race theory’ roils a Tennessee school district School
  • Livingston County names new emergency management director | Local News
    Livingston County names new emergency management director | Local News Entertainment
  • Who Will Canelo Combat Following?
    Who Will Canelo Combat Following? Boxing
  • Premier League and soccer news dwell updates: Steven Gerrard to Villa newest, Eddie Howe Newcastle unveiling and extra
    Premier League and soccer news dwell updates: Steven Gerrard to Villa newest, Eddie Howe Newcastle unveiling and extra Soccer
  • U.S. Section of Schooling investigates statements of racial and gender discrimination at North Texas college district
    U.S. Section of Schooling investigates statements of racial and gender discrimination at North Texas college district Department of Education
  • Vice chairman nominee states US navy must adapt new tech speedier to compete with China, Russia
    Vice chairman nominee states US navy must adapt new tech speedier to compete with China, Russia Military Technology
  • Tyson Fury warned above undisputed hopes: ‘All Anthony Joshua has considered about’ is Oleksandr Usyk | Boxing News
    Tyson Fury warned above undisputed hopes: ‘All Anthony Joshua has considered about’ is Oleksandr Usyk | Boxing News Boxing
  • What are the benefits and challenges of digitisation of education?
    What are the benefits and challenges of digitisation of education? Sports

Copyright © 2022 heronproductions.

Powered by PressBook News WordPress theme

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT